Big Data tools cost too much, do too little:SHOCKING REVELATION!!!
Check the Sybase Wiki @ sybasewiki.com
Big data is a necessity at scale: if you’re trying to listen to every transatlantic phonecall, you need to use MapReduce. … if you need to search the entire internet in milliseconds you need to use MapReduce, if you need to run the largest social network in the world you need to use MapReduce. If you don’t you can probably scale with a database.